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02403aam a2200361 i 4500 001 C52CCEC2C19D11EEA89D2B6520ECA4DB 003 SILO 005 20240202013317 008 230907s2024 mdu b 001 0 eng 010 $a 2023042011 020 $a 1666920789 020 $a 9781666920789 035 $a (OCoLC)1396561712 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d YDX $d SILO 042 $a pcc 050 00 $a HF5415.1265 S835 2024 100 1 $a Sudnick, Kati E., $d 1992- $e author. 245 12 $a A philosophy of communication of social media influencer marketing : $b the banality of the social / $c Kati E. Sudnick. 264 1 $a Lanham : $b Lexington Books, $c [2024] 300 $a viii, 193 pages ; $c 24 cm. 490 0 $a Integrated marketing communication 504 $a Includes bibliographical references and index. 505 0 $a Introduction: Understanding Social Media Influencer Marketing in a Social Age -- Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age -- The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer -- Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics -- The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool -- Tales from Social Media Influencer Marketing: A Trio of Case Studies -- The Banality of Social Media Influencer Marketing. 520 $a "This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online"-- $c Provided by publisher. 650 0 $a Internet marketing. 650 0 $a Social media. 650 0 $a Internet personalities. 650 0 $a Online social networks $x Economic aspects. 776 08 $i Online version: $a Sudnick, Kati E., 1992- $t Philosophy of communication of social media influencer marketing $d Lanham : Lexington Books, [2024] $z 9781666920796 $w (DLC) 2023042012 941 $a 1 952 $l USUX851 $d 20240403011959.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C52CCEC2C19D11EEA89D2B6520ECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search