Introduction: Understanding Social Media Influencer Marketing in a Social Age -- Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age -- The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer -- Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics -- The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool -- Tales from Social Media Influencer Marketing: A Trio of Case Studies -- The Banality of Social Media Influencer Marketing.
Summary:
"This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.