The IDEATE method : identifying high-potential entrepreneurial ideas / Daniel Cohen, Wake Forest University, Greg Pool, Wake Forest University, Heidi Neck, Babson College.
"Opportunity Identification is a crucial entrepreneurial skill but students often struggle to come up with venture ideas that solve real problems and create substantial value. Ideate is a proven method that helps students generate, evaluate, and select the most innovative ideas. Authors Daniel Cohen, Gregory Pool, and Heidi M. Neck emphasize the importance of deliberate practice, repetition, and reflection. Goal-directed activities guide students through each stage if IDEATE method"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.