Introduction: how I came to be -- Part 1: Be. Real -- Embrace your shit -- No one cares -- The generosity economy -- So...what is personal branding? -- Part 2: Be. Your brand -- How to play the (long) game -- Your mess(age) is your magic -- Introducing the personal brand hologram -- Create endless content with the supernova -- It's all been said before -- Thought leaders think -- Introducing the pinnacle content framework -- Shoot for the stars -- Introducing Orion's roadmap -- Pitch like a pro -- Get your (social media) mind right -- The ten evergreen principles of social media -- Part 3: Be. Free -- Everything is energy -- Color your life -- The future of business is... -- Freedom redefined -- Be your own hero -- Find your edges -- Simply be.
Summary:
"Zweig explores the myths about branding and gets straight into the heart of what really builds and sustains a personal brand platform: your unapologetic authenticity"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.