After fifty : how the baby boom will redefine the mature market /Publisher: Ithaca, NY : Paramount Market Pub.,
Date: 2003. This title can be found in 5 Iowa libraries.
The mature market new directions for advertisers /Format: [microform] :
Author: Salend, Elyse.
Publisher: Los Angeles, CA (10945 Le Conte Ave., Los Angeles 90095-1687) : University of California, Los Angeles, Board of Regents, Geriatrics and Gerontology,
Date: [1997] This title can be found in 2 Iowa libraries.
Marketing strategies for the mature market /Author: Moschis, George P.,
Publisher: Westport, Conn. : Quorum Books,
Date: 1994. This title can be found in 4 Iowa libraries.
Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming senior markets /Author: Morgan, Carol M.
Publisher: Chicago, Ill. : Probus Pub. Co.,
Date: c1993. This title can be found in 3 Iowa libraries.
The mature market : a gold mine of ideas for tapping the 50+ market /Author: Menchin, Robert S.
Publisher: Chicago : Probus Pub. Co.,
Date: c1991. This title can be found in 2 Iowa libraries.
The mature market : a strategic marketing guide to America's fastest growing population segment /Author: Menchin, Robert S.
Publisher: Chicago, IL : Probus Pub.,
Date: c1989. This title can be found in 1 Iowa libraries.
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