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Title:
Problems and cases in health care marketing /
[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.
Publisher:
McGraw-Hill/Irwin,
Copyright Date:
c2005
Description:
viii, 440 p. : ill., maps ; 26 cm.
Subject:
Medical care--Marketing.
Drug Industry--methods.
Marketing of Health Services--trends
Commerce--trends.
Technology, Pharmaceutical--trends.
Other Authors:
Gourville, John T. (John Timothy)
Quelch, John A.
Rangan, V. Kasturi.
Notes:
Includes bibliographical references and index.
ISBN:
9780072887761 (alk. paper)
0072887761 (alk. paper)
OCLC:
(OCoLC)52858563
LCCN:
2003060254
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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