Marketing's contributions to the firm and to the society.
Notes:
Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland. Includes bibliographical references and index.
Series:
Series - American Marketing Association ; no. 36
LCCN:
74033193
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.