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Author:
Wilkie, William L.
Title:
Marketing research inputs to public policy :
the case of FTC / by William L. Wilkie and David M. Gardner.
Publisher:
Marketing Science Institute,
Copyright Date:
1973
Description:
3, 36 p. ; 28 cm.
Subject:
United States.--Federal Trade Commission.
Marketing research
Consumers
Trade regulation--United States.
Other Authors:
Gardner, David Morgan, 1936- , joint author.
Notes:
"Preliminary research report." "P-53-D." Includes bibliographical references.
Series:
Working paper - Marketing Science Institute
OCLC:
(OCoLC)1816022
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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