Title from container. Adapted from the book: Iacocca / Lee Iacocca with William Novak. Notes inserted in container (30 cm.)
Contents:
Opening words ; The man, 1 -- The man, 2 ; The making of a manager, 1 -- The making of a manager, 2 ; The skills of salesmanship -- Marketing and the Mustang ; Advertising -- The Chrysler story, 1-2 -- The Chrysler stop1, 3 ; Straight talk.
Summary:
Automobile executive Lee Iacocca discusses his life and labors on behalf of the automobile industry and saving the Statue of Liberty.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.