Includes bibliographical references (p. 189-200) and index.
Contents:
[pt.] 1. The need for change -- 1. Competing in an experience-driven world -- 2. The bear on the bicycle : the visitor experience defined -- [pt.] 2. Your visitors and your staff -- 3. What do they want? -- 4. Getting them to come back -- 5. What's in a name? : defining your brand -- 6. Putting people first -- [pt.] 3. Your site -- Breaking it down -- 7. # 1 : invitation, designing an invitation for your guests -- 8. # 2 : welcome, dust off your first impression -- 9. # 3 : orientation, lost in space -- 10. # 4 : comfort, from toilets to typefaces -- 11. # 5 : communication, craft your words carefully -- 12. # 6 : sensation, fun and the five senses -- 13. # 7 : common Sense, using your head -- 14. # 8 : finale, take a bow -- [pt.] 4. How to use this book -- Instructions and calendar outlines -- Exercises and resources.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.