The culture code : an ingenious way to understand why people around the world buy and live as they do /Author: Rapaille, Clotaire.
Publisher: New York : Broadway Books,
Date: c2006. This title can be found in 7 Iowa libraries.
How customers think : essential insights into the mind of the market /Author: Zaltman, Gerald.
Publisher: Boston, Mass. : Harvard Business School Press,
Date: c2003. This title can be found in 10 Iowa libraries.
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