Positioning for advantage : techniques and strategies to grow brand value /Author: Whitler, Kimberly A.
Publisher: New York : Columbia University Press,
Date: [2021] This title can be found in 1 Iowa libraries.
The indestructible brand : crisis management in the age of social media /Author: Sharma, Venke,
Publisher: Thousand Oaks, California : SAGE,
Date: 2017. This title can be found in 1 Iowa libraries.
Brand management strategies : luxury and mass markets /Author: D'Arienzo, William,
Publisher: New York : Fairchild Books, an imprint of Bloomsbury Publishing Inc.,
Date: 2016. This title can be found in 1 Iowa libraries.
"You should put that on a t-shirt" : the doubtful status of promotional material in trademark law /Author: Lalonde, Anne Gilson,
Publisher: New Providence, NJ : Matthew Bender & Company, Inc.,
Date: [2016] This title can be found in 1 Iowa libraries.
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position /Author: VanAuken, Brad,
Publisher: New York, NY : AMACOM,
Date: [2015] This title can be found in 1 Iowa libraries.
Grow the core : how to focus on your core business for brand success /Author: Taylor, David,
Publisher: Chichester, West Sussex, United Kingdom : Wiley,
Date: [2013] This title can be found in 2 Iowa libraries.
Organizations in the face of crisis : managing the brand and stakeholders /Author: Tafoya, Dennis W.
Publisher: New York, NY : Palgrave Macmillan,
Date: 2013. This title can be found in 1 Iowa libraries.
Brand success : how the world's top 100 brands thrive and survive /Author: Haig, Matt.
Publisher: London ; Kogan Page,
Date: 2011. This title can be found in 4 Iowa libraries.
Brand society : how brands transform management and lifestyle /Author: Kornberger, Martin,
Publisher: Cambridge ; Cambridge University Press,
Date: 2010. This title can be found in 1 Iowa libraries.
CEO of Earth : a ground-breaking guide to building the ultimate brand /Author: Hammond, Simon,
Publisher: Milton, Qld. : John Wiley & Sons,
Date: 2010. This title can be found in 1 Iowa libraries.
Brands and brand management : contemporary research perspectives /Publisher: New York : Routledge,
Date: c2010. This title can be found in 2 Iowa libraries.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /Author: Light, Larry.
Publisher: Upper Saddle River, N.J. : Wharton School Pub.,
Date: c2009. This title can be found in 2 Iowa libraries.
Eating the big fish : how challenger brands can compete against brand leaders /Author: Morgan, Adam
Publisher: Hoboken, N.J. : Wiley,
Date: c2009. This title can be found in 1 Iowa libraries.
Business-to-business brand management : theory, research and executive case study exercises /Publisher: Bingley : JAI Press,
Date: 2009. This title can be found in 3 Iowa libraries.
Best practice cases in branding : lessons from the world's strongest brands /Author: Keller, Kevin Lane,
Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall,
Date: c2008. This title can be found in 1 Iowa libraries.
Luxury brand management : a world of privilege /Author: Chevalier, Michel,
Publisher: Singapore : John Wiley & Sons (Asia),
Date: 2008. This title can be found in 1 Iowa libraries.
The soul of the corporation : how to manage the identity of your company /Author: Bouchikhi, Hamid.
Publisher: Upper Saddle River, N.J. : Wharton School Pub.,
Date: c2008. This title can be found in 3 Iowa libraries.
Private label : turning the retail brand threat into your biggest opportunity /Author: Lincoln, Keith.
Publisher: Philadelphia : Philadelphia : Kogan Page,
Date: 2008. This title can be found in 1 Iowa libraries.
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