Winning on purpose : the unbeatable strategy of loving customers /Author: Reichheld, Frederick F.,
Publisher: Boston, Massachusetts : Harvard Business Review Press,
Date: [2021] This title can be found in 1 Iowa libraries.
The secret lives of customers : a detective story about solving the mystery of customer behavior /Author: Duncan, David Scott
Publisher: New York : PublicAffairs,
Date: 2021. This title can be found in 1 Iowa libraries.
Winning the future : marketing and entrepreneurship in harmony /Author: Kotler, Philip,
Publisher: Hackensack, New Jersey : World Scientific,
Date: [2021] This title can be found in 1 Iowa libraries.
The new chameleons : how to connect with consumers who defy categorization /Author: Solomon, Michael R.,
Publisher: London, United Kingdom ; Kogan Page,
Date: [2021] This title can be found in 1 Iowa libraries.
Advertising account planning : new strategies in the digital landscape /Author: Pardun, Carol J.
Publisher: Lanham : Rowman & Littlefield,
Date: [2020] This title can be found in 2 Iowa libraries.
Measurement in marketing : operationalization of latent constructs /Author: Frikha, Azza
Publisher: London, UK : ISTE, Ltd ;
Date: 2019. This title can be found in 1 Iowa libraries.
Consumer and sensory evaluation techniques : how to sense successful products /Author: Saint-Denis, Cecilia Y.,
Publisher: Hoboken, NJ : John Wiley & Sons,
Date: 2018. This title can be found in 1 Iowa libraries.
Questionnaire design : how to plan, structure and write survey material for effective market research /Author: Brace, Ian,
Publisher: London : KoganPage,
Date: 2018. This title can be found in 1 Iowa libraries.
Taste, consumption, and markets : an interdisciplinary volume /Publisher: New York, NY: Routledge,
Date: 2018. This title can be found in 1 Iowa libraries.
Running in heels : career memoirs of a Ugandan girl /Author: Bayenda, Pamela,
Publisher: [Kampala] : Pamela Bayenda,
Date: 2018. This title can be found in 1 Iowa libraries.
Questions that sell : the powerful process for discovering what your customer really wants /Author: Cherry, Paul,
Publisher: New York, NY : AMACOM, American Management Association,
Date: [2018] This title can be found in 1 Iowa libraries.
Marketing peace : deconstructing Christian-Muslim narratives of God, salvation and terrorism /Author: Goswami, Paromita,
Publisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing,
Date: 2017. This title can be found in 1 Iowa libraries.
Upside : profiting from the profound demographic shifts ahead /Author: Gronbach, Kenneth W.,
Publisher: New York : AMACOM,
Date: [2017] This title can be found in 5 Iowa libraries.
The handbook of market research for life science companies : finding the answers you need to understand your market /Author: Denault, Jean-François,
Publisher: Boca Raton CRC Press
Date: [2017] This title can be found in 1 Iowa libraries.
Divining desire : focus groups and the culture of consultation /Author: Featherstone, Liza,
Publisher: New York : OR Books,
Date: [2017] This title can be found in 1 Iowa libraries.
Marketing scales handbook : a multi-item measures for consumer insight research, volume 9 /Author: Bruner, Gordon C.,
Publisher: Fort Worth, Texas : GCBII Production,
Date: [2017] This title can be found in 1 Iowa libraries.
Geodemographics for marketers : using location analysis for research and marketing /Author: Leventhal, Barry,
Publisher: London ; Kogan Page,
Date: [2016] This title can be found in 2 Iowa libraries.
The Routledge companion to consumer behavior analysis /Publisher: London ; Routledge, Taylor & Francis Group,
Date: 2016. This title can be found in 1 Iowa libraries.
Handbook of research on intelligent techniques and modeling applications in marketing analytics /Publisher: Hershey : Business Science Reference,
Date: [2017] This title can be found in 1 Iowa libraries.
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