Includes bibliographical references (p. 279-282) and index.
Contents:
The promise of channel stewardship -- Mapping an industry -- Building and editing the channel value chain I: the key principles -- Building and editing the value chain II: a framework for getting started -- Aligning and influencing the channel value chain I: the concept of power -- Aligning and influencing the channel value chain II: focusing on performance -- Stewardship in action I: supplier case studies -- Stewardship in action II: the intermediary's perspective -- Stewarding multiple channels -- The challenges and opportunities of the Internet as a channel -- Integrating the Internet into the multiple-channel solution -- Strategy and implementation of channel stewardship.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.