Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan : another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.
Summary:
Describes how Phil Knight had an idea for an athletic shoe and built on that idea to create Nike. Describes the history, rise, and brand of Nike, highlighting the role marketing played in building the brand. Includes illustrations, fact boxes, quotes, a timeline, and definitions of business terms.
Series:
From an idea to series Sichol, Lowey Bundy. From an idea to series.
Indexed by:
Booklist, 3/1/2019 School Library Connection, 3/2019 School Library Journal, 2/2019
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.