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Author:
Lois, George.
Title:
What's the big idea? :
how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts.
Edition:
1st ed.
Publisher:
Doubleday Currency,
Copyright Date:
c1991
Description:
288 p. : ill. ; 25 cm.
Subject:
Advertising.
Marketing.
Other Authors:
Pitts, Bill.
Notes:
Includes index.
ISBN:
9780385414869
0385414862
LCCN:
91015451
Locations:
UTAX115 --
Buena Vista University Library
(Storm Lake)
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