Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.
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