Includes bibliographical references (p. 125-136) and index.
Contents:
Culture, diversity, and public relations -- A theory for multicultural public relations -- Communicating with multicultural internal publics -- Multicultural community relations -- Communicating with multicultural activists -- Cultural diversity in international public relations -- The future of multicultural public relations.
Series:
Communicating effectively in multicultural contexts ; 4
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.