The beginning of marketing thought in the United States.
Notes:
Bibliography: p. 79-88.
Series:
A Century of marketing Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively. Texas. Bureau of Business Research. Bureau of Business Research. Studies in marketing ; no. 3, [etc.]
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