Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.Author: Gershman, Michael.
Publisher: Reading, Massachusetts : Addison-Wesley Pub. Co.,
Date: c1990. This title can be found in Iowa libraries.
Getting it right the second time : successful products. nine market failures into some of our most successful products.Author: Gershman, Michael.
Publisher: Reading, MA : Addison-Wesley,
Date: 1990. This title can be found in 2 Iowa libraries.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /Author: Gershman, Michael.
Publisher: Reading, MA : Addison-Wesley Publishing Company, Inc.,
Date: 1990. This title can be found in 1 Iowa libraries.
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