Marketing and advertising regulation : the Federal Trade Commission in the 1990s /Publisher: Notre Dame : University of Notre Dame,
Date: c1990. This title can be found in 4 Iowa libraries.
Consumer information processing : perspectives and implications for advertising /Author: Wilkie, William L.
Publisher: Cambridge, Mass. : Marketing Science Institute,
Date: 1976. This title can be found in 1 Iowa libraries.
How consumers use product information : an assessment of research in relation to public policy needs :Author: Wilkie, William L.
Publisher: Washington : for sale by the Supt. of Docs., U.S. Govt. Print Off.,
Date: [1975] This title can be found in 1 Iowa libraries.
Comparison advertising : issues and prospects /Author: Wilkie, William L.
Publisher: [Cambridge, Mass.] : Marketing Science Institute,
Date: 1974. This title can be found in 1 Iowa libraries.
Consumer research and corrective advertising : a new approach /Author: Wilkie, William L.
Publisher: Cambridge, Mass. : Marketing Science Institute,
Date: 1973. This title can be found in 2 Iowa libraries.
Marketing research inputs to public policy : the case of FTC /Author: Wilkie, William L.
Publisher: [Cambridge, Mass. : Marketing Science Institute],
Date: 1973. This title can be found in 2 Iowa libraries.
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