The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /Author: Newman, Bruce I.,
Publisher: Toronto, Ontario : Rotman-UTP Publishing,
Date: [2016] This title can be found in 4 Iowa libraries.
A cross-cultural theory of voter behavior /Author: Cwalina, Wojciech.
Publisher: New York : Haworth Press,
Date: c2008. This title can be found in 1 Iowa libraries.
Communication of politics : cross-cultural theory building in the practice of public relations and political marketing /Publisher: New York : Haworth Political Press,
Date: c2002. This title can be found in 1 Iowa libraries.
The mass marketing of politics : democracy in an age of manufactured images /Author: Newman, Bruce I.
Publisher: Thousand Oaks : Sage Publications,
Date: c1999. This title can be found in 6 Iowa libraries.
The marketing of the president : political marketing as campaign strategy /Author: Newman, Bruce I.
Publisher: Thousand Oaks, CA : Sage Publications,
Date: c1994. This title can be found in 8 Iowa libraries.
A theory of political choice behavior /Author: Newman, Bruce I.
Publisher: New York : Praeger,
Date: 1986. This title can be found in 3 Iowa libraries.
Political marketing : readings and annotated bibliography /Publisher: Chicago, Ill. : American Marketing Association,
Date: c1985. This title can be found in 2 Iowa libraries.
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