The Locator -- [(author = "American Marketing Association")]

189 records matched your query       


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Record 1
Managing global accounts : nine critical factors for a world-class program / Author: Capon, Noel. Publisher: Mason, Ohio : Thomson, Date: c2006.   This title can be found in 2 Iowa libraries.
Record 2
Customer message management : increasing marketing's impact on selling / Author: Riesterer, Tim. Publisher: Mason, Ohio : Thomson South-Western, Date: c2006.   This title can be found in 1 Iowa libraries.
Record 3
The AMA guide to the globe : managing the international marketing research process / Author: Edmunds, Holly. Publisher: Mason, Ohio : Thomson Texere, Date: c2006.   This title can be found in 2 Iowa libraries.
Record 4
Cause for concern : results-oriented cause marketing / Author: Adler, Stephen M. Publisher: Mason, Ohio : Thomson/South-Western, Date: c2006.   This title can be found in 2 Iowa libraries.
Record 5
The export marketing imperative / Author: Czinkota, Michael R. Publisher: Mason, OH : Mason, OH : Thomson, Date: c2004.   This title can be found in 3 Iowa libraries.
Record 6
2004 AMA Winter Educators' Conference : marketing theory and applications / Publisher: Chicago, Ill. : American Marketing Association, Date: c2004.   This title can be found in 1 Iowa libraries.
Record 7
2003 AMA Winter Educators' Conference : marketing theory and applications / Publisher: Chicago, Ill. : American Marketing Association, Date: c2003.   This title can be found in 1 Iowa libraries.
Record 8
2002 AMA winter educators' conference : marketing theory and applications / Publisher: Chicago, Ill. : American Marketing Association, Date: c2002.   This title can be found in 1 Iowa libraries.
Record 9
2001 AMA Winter Educators' Conference : marketing theory and applications / Publisher: Chicago, Ill. : American Marketing Association, Date: 2001.   This title can be found in 1 Iowa libraries.
Record 10
Branding.com : online branding for marketing success / Author: Kania, Deborah, Publisher: Chicago : NTC Business Books in conjunction with the American Marketing Association, Date: c2001.   This title can be found in 3 Iowa libraries.
Record 11
Auditing markets, products, and marketing plans / Author: Parmerlee, David. Publisher: Lincolnwood, Ill. : NTC Business Books, Date: c2000.   This title can be found in 1 Iowa libraries.
Record 12
Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society / Publisher: [s.l.] : Professional Marketing Research Society, [s.l.] : Professional Marketing Research Society, Date: c2000.   This title can be found in 2 Iowa libraries.
Record 13
2000 AMA Winter Educators' Conference : marketing theory and applications / Publisher: Chicago, Ill. : American Marketing Association, Date: 2000.   This title can be found in 1 Iowa libraries.
Record 14
The observational research handbook : understanding how consumers live with your product / Author: Abrams, Bill. Publisher: Lincolnwood, Ill. : NTC Business Books, Date: c2000.   This title can be found in 2 Iowa libraries.
Record 15
Preference structure measurement: conjoint analysis and related techniques : a guide for designing and interpreting conjoint studies / Publisher: Austin : Intelliquest, Date: 2000.   This title can be found in 2 Iowa libraries.
Record 16
The brand marketing book : creating, managing, and extending the value of your brand / Author: Marconi, Joe. Publisher: Lincolnwood, IL : NTC Business Books, Date: c2000.   This title can be found in 3 Iowa libraries.
Record 17
1999 AMA Winter Educators' Conference : marketing theory and applications / Publisher: Chicago, Ill. : American Marketing Association, Date: c1999.   This title can be found in 1 Iowa libraries.
Record 18
The focus group research handbook / Author: Edmunds, Holly. Publisher: Lincolnwood, Ill. : NTC Business Books, Date: c1999.   This title can be found in 4 Iowa libraries.
Record 19
1998 ARF/AMA marketing research industry survey : a tracking survey of marketing researchers and marketers / Author: Dunn, Theodore F Publisher: [Chicago] : AMA, [Chicago] : AMA, Date: [1998]   This title can be found in 1 Iowa libraries.
Record 20
The marketer's guide to successful package design / Author: Meyers, Herbert M. Publisher: Lincolnwood (Chicago), Ill. : NTC Business Books, Date: c1998.   This title can be found in 3 Iowa libraries.

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