"Por medio de anécdotas, frases y con el carisma que lo caracteriza, Arturo Elias Ayub, considerado por muchos el Mejor negociador de América Latina, nos cuenta su vida como empresario. Nos dice que emprender viene de la conjunción de varias premisas y que sea cual sea nuestra actividad todos podemos ser emprendedores, siempre y cuando haya una cualidad obligatoria: sentir pasión por lo que se hace.Aquí nos comparte lo que ha aprendido en los negocios y en la vida: desde sus inicios en la tienda de su padre en la calle de Correo Mayor, su paso por el futbol como presidente de los Pumas, hasta convertirse en uno de los empresarios y negociadores más reconocidos de México por su trabajo en uno de los grupos empresariales más importantes del mundo," Reverso del libro. "Through anecdotes, phrases and with the charisma that characterizes him, Arturo Elias Ayub, considered by many to be the best negotiator in Latin America, tells us about his life as a businessman. He tells us that entrepreneurship comes from the conjunction of several premises and that whatever our activity we can all be entrepreneurs, as long as there is a mandatory quality: feeling passion for what we do.Here he shares with us what he has learned in business and in life: from his beginnings in his father's store on Correo Mayor street, his time in soccer as president of the Pumas, until he became one of the most recognized businessmen and negotiators in Mexico for his work in one of the most important business groups in the world," Back cover (and Google Translator).
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