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03452aam a2200325 i 4500 001 5A2F91F0F11E11E79D0FC10F97128E48 003 SILO 005 20180104010254 008 161216s2016 ne b 001 0 eng 010 $a 2016479601 020 $a 9041182543 020 $a 9789041182548 035 $a (OCoLC)974991473 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d YDX $d OCLCF $d RCJ $d NLE $d EQO $d OHX $d BTCTA $d ERASA $d ONA $d SILO 042 $a pcc 043 $a a-cc--- 050 00 $a KNQ1220 $b .B43 2016 100 1 $a Beconcini, Paolo, $e author. 245 10 $a Rules of engagement : $b trademark strategies, protection and enforcement in China / $c Paolo Beconcini. 264 1 $a Alphen aan den Rijn, The Netherlands : $b Kluwer Law International B.V., $c [2016] 300 $a xvi, 235 pages ; $c 25 cm 504 $a Includes bibliographical references (pages 227-229) and index. 505 00 $t Learned lessons and take-aways. $t Know the rules and play the game -- $t Trademark protection : hostile trademarks and trademark theft -- $t Against all odds : brand protection in China -- $t Learned lessons and take-aways. 520 $a China now leads the world in number of registered trademarks. In recent years, however, higher volumes of enforcement have not brought about the end of trademark theft and counterfeiting. Consequently, most Westerners doing business in China (or preparing to do so) have negative views of the country's system of intellectual property rights. [This book]...provides deeply informed and positive guidance for foreign brand owners seeking strategies that realistically engage with the Chinese legal and business landscape, thus showing how to reduce risk and benefit from the actually existing system. The author sets forth 'rules of engagement' -- strategic rules of conduct that provide guidance as to how to learn, understand, and approach trademark challenges in China in an objective manner. Issues and topics covered include the following: acquisition of trademark rights in China; infringement of trademark rights and claim basis; preparatory investigation and case build-up; available enforcement tools and procedures; remedial strategies responding to trademark theft; evidentiary burdens in proving infringement; geographic location and specific characteristics of counterfeiting hubs; privileged relations between investigative companies and enforcing authorities; and increasing presence of online professional trademark thieves. Detailed discussion of a number of cases (in fields including automotive, clothing, wine, pharmaceuticals, electronic devices, and sports apparel) isolate certain common patterns and prove that, aside from certain malfunctions of the trademark system, a substantial amount of responsibility for failure can be laid with the brands and not with China's enforcement authorities. With its comprehensive strategic approaches to dealing with trademark protection and enforcement in China, and its challenges to common legal thinking in the field, this book proposes and delivers new creative strategic solutions to unresolved problems related to trademarks in China."-- $c Back cover. 650 0 $a Trademarks $x Law and legislation $z China. 650 7 $a Trademarks $x Law and legislation. $2 fast $0 (OCoLC)fst01153903 651 7 $a China. $2 fast $0 (OCoLC)fst01206073 941 $a 1 952 $l OVUX522 $d 20191214021032.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5A2F91F0F11E11E79D0FC10F97128E48Initiate Another SILO Locator Search