Foreword / Paul Stanley -- Introduction: No is a four-letter word -- The Mike Damone principle -- The Jericho principle -- The Keith Richards principle -- The Vince McMahon principle -- The Richard Hayden principle -- The Negro Casas principle (aka the Bad Cow Incident) -- The Yoda principle -- The Paul Stanley principle -- The Viv Savage principle -- The Twelfth Ninja principle -- The Groundlings principle -- The Brian Pillman principle -- The America's Funniest Home Videos principle -- The Mike Lozanski principle -- The Ted Irvine principle -- The Shep Gordon principle -- The Ronnie James Dio principle (aka the Ellsworth Edict) -- The Gene Simmons principle -- The Steve Austin principle -- The Bowie principle -- Epilogue: Goodbye...if only for now.
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