The Locator -- [(title = "Ferrari")]

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Author:
Ciardella, Jim, 1949- author.
Title:
The dealer : how one California dealership fueled the rise of Ferrari cars in America / Jim Ciardella.
Publisher:
Prometheus Books
Copyright Date:
2022
Description:
xiv, 185 pages : illustrations ; 24 cm.
Subject:
Ferrari of Los Gatos (Automobile dealer)
Automobile dealers--Los Gatos.--Los Gatos.
Ferrari automobile--History.
Selling--Automobiles--Los Gatos.--Los Gatos.
Automobile industry and trade.
Automobile dealers.
Automobile industry and trade.
Ferrari automobile.
Selling--Automobiles.
California--Los Gatos.
History.
Contents:
Brian's long ride (1995) -- Passion for the car (1954) -- Persistence and a dream (1975) -- Gentlemen, start your engines (1976) -- Building a business (1976-77) -- I'm back (1981) -- A road warrior (1982) -- Cut from the same cloth (1971) -- Five bags (1988) -- Maranello (1982-1987) -- Customers (1976-1993) -- The Stone (1992) -- Treachery is everywhere (1991) -- The new regime (1993) -- I'm back-all over again (1993) -- The aftermath (1994) -- Life without Ferrari (1995-2000).
Summary:
"The Dealer is the story of how one dealership, the legendary Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Along the way, its founders made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye"-- Provided by publisher.
ISBN:
1633887553
9781633887558
LCCN:
2021054677
Locations:
CAPH522 -- Iowa City Public Library (Iowa City)

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