The Locator -- [(title = "American ingenuity ")]

The Locator -- [(title = "American ingenuity ")]

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Author:: Gershman, Michael.
Title:: Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.
Publisher:: Addison-Wesley Pub. Co.,
Copyright Date:: c1990
Description:: 270 p.
Subject:: Brand name products - United States - marketing - case studies.
Consumer goods - United States - marketing - case studies.
ISBN:: 0201550822
9780201550825
LCCN:: 90035428

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