Includes bibliographical references (p. 307-310) and index.
Contents:
Project : Shoot an interview with B-roll -- The Making great web video -- Things change fast on the Web -- Keeping your viewers in mind -- What makes web video different -- You can't always control what your audience will see -- Producing for a Web-savvy audience -- Production values and goals -- Building a team to make better video -- Use what you know -- Start with a great idea -- Plan for success -- Managing your production -- Ask questions -- Plan your shots -- Check out the location -- A budget shapes and defines your project -- Put it all together -- Project : 15 minutes to your video online -- ch. 2. Shooting for the Web -- Making video work on the Web -- The gear you'll need -- Prosumer cameras -- Get the most out of the camera you have -- Use a tripod -- Capturing good-quality audio for Web video -- Microphones you'll need -- Cables and connectors -- Headphones -- Tape -- Portable hard drives -- Techniques for better Web video -- Take your camera off autopilot -- White balance -- Auto focus -- Auto exposure -- Viewfinder settings to monitor exposure -- Image stabilization -- Audio limiter -- Frame your shots for visual interest -- Get help when you need it -- Don't count on fixing it in post -- Keep editing in mind while you shoot -- Before you go out to shoot -- Transporting your equipment -- Project : Shoot an interview with B-roll -- ch. 4. Video news "Web style" -- Find a creative approach -- Tell a story about the event -- Bringing conferences and meetings to life on the Web -- Taking talking heads to a whole new level -- Visuals capture the flavor of events -- Working with a venue -- Keep compression in mind to keep video quality high -- Preparing for a location shoot -- Getting optimal event sound -- From the horse's mouth -- Plug in to get good sound -- Let there be light -- A shot in the dark -- Working with a venue's dramatic lighting -- Getting the quality of light you need for the Web -- Shooting interviews -- Microphone technique for interviews -- Using handheld microphones -- Lavalier microphones -- Lighting interviews -- Working with on-camera lights -- Three-point lighting -- Project : Shoot an event -- Project : Shoot a quick sound bite -- Project : Shoot a two-person interview -- ch. 4. Videoblogs, how-to-videos, and news -- Bringing point of view to your Web video -- Redefining the news online -- Rocketboom -- Geek Entertainment TV -- Video news "Web style" -- Project : Shoot a talk show-style interview with three cameras -- Creating a strong visual presence on camera -- Developing an on-camera style -- Highlighting your talent -- Controlling what viewers see in the background -- Setting the stage for your story -- Creating interesting compositions -- Scripting information video -- Choosing a flattering camera angle -- Developing a visual style -- Getting the sound right -- Using software for video blogging -- Producing how-to video -- Planning a how-to video -- Using voice-overs and narrations -- Creating a simple storyboard -- Maintaining visual continuity -- Keeping track of screen direction -- Playing with time -- Showing a process step-by-step -- Project : Plan and shoot a how-to-video -- Project : Record a short commentary -- Project : Shoot visuals and add narration -- The TV techniques for better web video -- Planning a TV-style production -- Creating a shooting script -- Developing a storyboard -- Scheduling your production -- Planning a multicamera shoot -- Helping viewers make sense of your story -- The ten commandments of continuity -- The whole world is watching -- Creating a set for Web video production -- Building a small studio -- Sound -- Mixing sound and video -- Flooring -- The set -- Lighting -- Create a booth for interviews at an event -- Replacing a background using a green screen -- Project : Shoot a commentary using a green screen background -- Project : Shoot a talk show-style interview with three cameras -- The Project : Edit a multicamera interview -- Organizing your project -- Video-editing software - Building and editing sequences -- Knowing what to cut -- Compressing time -- Advancing a story with editing -- Keeping video short for the Web -- Techniques for video storytelling -- Continuity shapes the story -- The language of editing -- Using transitions -- Designing titles and graphics -- Editing sound -- You can't always fix it in post -- Project : Edit a simple sequence -- Project : Edit a commentary shot with green screen -- Project : Edit a multicamera interview -- ch 9. Index. Compression changes everything -- Choosing a video host -- Understanding encoding -- The best settings for Web video formats -- Guidelines for encoding Web video -- Setting parameters -- Windows Media Encoder -- iMovie -- QuickTime Pro -- Final Cut Pro -- Premiere pro -- Working with large volumes of content -- Project : Format your video for the Web -- ch. 8. Getting your video noticed -- The truth about viral video -- The first 50,000 views -- Thumbnails show them what you've got -- Marketing Web style -- Working with the press -- When your video becomes news -- Internet famous -- Your video Web site -- Tips for creating your video Web page -- Drive traffic to your site -- Using statistics to make your video better -- Tracking how you're doing with viewers -- Marketing help from your video host -- Project : Set up an RSS feed for your video -- Project : Create a version of your video for the iPhone -- ch 9. Making it pay -- Understand your audience -- Making advertising work for you -- Getting paid for ads -- Selling your Web video -- Beyond advertising -- Prove your talent -- Sell T-shirts and other tie-ins -- Selling your skills -- Finding a job in Web video -- Let your work open the door to new opportunities -- Making great video -- Project : Identify and target your audience -- Project : Network! -- Additional resources -- Figure credits -- Index.
Summary:
Provides step-by-step instructions for creating, producing, and editing video for the World Wide Web.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.