The Locator -- [(title = "Ben & Jerry's")]

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Author:
Cohen, Ben (Ben R.)
Title:
Ben & Jerry's double-dip [sound recording] : lead with your values and make money, too / Ben Cohen and Jerry Greenfield.
Format:
[sound recording] :
Publisher:
Simon & Schuster Audio,
Copyright Date:
cp1997
Description:
2 sound cassettes (ca. 180 min.) : analog, Dolby.
Subject:
Ben & Jerry's (Firm)--History.
Cohen, Ben--(Ben R.)
Greenfield, Jerry.
Businesspeople--United States--Biography.
Ice cream industry--United States.
Social responsibility of business--United States.
Audiobooks.
Audiocassettes.
Other Authors:
Greenfield, Jerry.
Notes:
Abridged. Subtitle from container. Read by the authors.
Summary:
The founders of the large international ice cream company recount marketing strategies, their values-led business, and explain how anyone can help make theirs a socially responsible business.
ISBN:
9780671575342
0671575341
Locations:
CAPH522 -- Iowa City Public Library (Iowa City)

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