The Locator -- [(title = "Marketing in the 21st century")]

9 records matched your query       

Record 6 | Previous Record | MARC Display | Next Record | Search Results
Author:
Evans, Joel R.,
Title:
Marketing : marketing in the 21st century / Joel R. Evans, Barry Berman.
Edition:
8th ed.
Publisher:
AtomicdogPublishing.Com,
Copyright Date:
c2002
Description:
xxxi, 687, 39, 23 p. : col. ill. ; 28 cm.
Subject:
Marketing.
Other Authors:
Berman, Barry
Notes:
Includes bibliographical references and indexes.
Contents:
An introduction to marketing in the 21st century -- Broadening the scope of marketing -- Consumer analysis: understanding and responding to diversity in the marketplace -- Product planning -- Distribution planning -- Promotion planning -- Price planning -- Marketing management -- Careers in marketing -- Marketing mathematics -- Computer-based marketing exercises -- Glossary.
ISBN:
9781931442077
193144207X
OCLC:
(OCoLC)51613547
LCCN:
2001093343
Locations:
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.