The Locator -- [(title = "history of innovation ")]

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Author:
Applegate, Edd.
Title:
The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.
Publisher:
Scarecrow Press,
Copyright Date:
c2012
Description:
xi, 198 p. ; 24 cm.
Subject:
Advertising--United States--History.
Notes:
Includes bibliographical references and index.
Contents:
Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.
ISBN:
0810884070 (ebook)
9780810884076 (ebook)
0810884062 (cloth : alk. paper)
9780810884069 (cloth : alk. paper)
OCLC:
(OCoLC)774500495
LCCN:
2012018903
Locations:
KSPG296 -- Burlington Public Library (Burlington)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
UXAX826 -- St. Ambrose University Library (Davenport)
PWAX296 -- Southeastern Community College - West Burlington - Yohe Memorial Library (West Burlington)

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