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Author:
Piirto, Rebecca, 1958-
Title:
Beyond mind games :
the marketing power of psychographics / Rebecca Piirto.
Publisher:
American Demographics Books,
Copyright Date:
1991
Description:
vi, 263 p. : ill. ; 23 cm.
Subject:
Consumer behavior.
Market segmentation.
Marketing research.
Psychographics.
Notes:
Includes bibliographical references (p. [252]-255) and index.
ISBN:
9780936889108
0936889101
9780936889085
093688908X
OCLC:
(OCoLC)24996522
LCCN:
91058121
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
PLAX964 --
Luther College - Preus Library
(Decorah)
PRAX771 --
Cowles Library
(Des Moines)
URAX314 --
Clarke University - Nicholas J. Schrup Library
(Dubuque)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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