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Author:

Clarke, Sally H.

Title:

Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

Publisher:

Cambridge University Press,

Copyright Date:

2007

Description:

xviii, 296 p. : ill. ; 24 cm.

Subject:

Automobile industry and trade--United States--History.

Notes:

Includes bibliographical references and index.

Contents:

Introduction -- Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion -- Appendix : automobile dealer agreements and sales manager contracts, 1900-1914.

ISBN:

0521868785 (hardback)
9780521868785 (hardback)

OCLC:

(OCoLC)70107011

LCCN:

2006018742

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)