Includes bibliographical references (p. 237-252) and index.
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing competitors, law makers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health care community.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.