The Locator -- [(title = "American ingenuity ")]

12 records matched your query       

Record 12 | Previous Record | MARC Display | Next Record | Search Results
Author:
Gershman, Michael.
Title:
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by Michael Gershman.
Edition:
1st printing
Publisher:
Addison-Wesley Publishing CompanyInc.,
Copyright Date:
1990
Description:
xviii, 270 p. : ill.
Subject:
Consumer goods--Case studies--Marketing--Case studies
Brand name products--Case studies--Marketing--Case studies
Notes:
Includes bibliographical references and index.
ISBN:
9780201550825
0201550822
LCCN:
90035428
Locations:
V5AX173 -- Kaplan University-Mason City Campus (Mason City)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.