Text as the punctuation of semiosis: pulling at some of the threads / Gunther Kress. "Strong words softly spoken": advertising and the intertextual construction of "Irishness" / Helen Kelly-Holmes -- Spitting image: TV genre and intertextuality / Ulrike H. Meinhof and Jonathan Smith -- Viewers' worlds: image, music, text and the Rock 'n' roll years / Ulrike H. Meinhof and Theo Van Leeuwen -- Intertextuality and the discursive construction of knowledge: the case of economic understanding / Kay Richardson -- Intertextuality and situative contexts in game shows: the case of Wheel of fortune / Lothar Mikos and Hans J. Wulff -- Creator spiritus: virtual texts in everyday life / Ben Bachmair -- Text as the punctuation of semiosis: pulling at some of the threads / Gunther Kress.
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