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Author:
Rosen, Emanuel.
Title:
The anatomy of buzz :
creating word-of-mouth marketing / Emanuel Rosen.
Publisher:
HarperCollinsBusiness,
Copyright Date:
2001, c2000
Description:
xvi, 303 p. : ill. ; 20 cm.
Subject:
Word-of-mouth marketing.
Notes:
Includes bibliographical references and index.
ISBN:
9780756774646
0756774640
OCLC:
(OCoLC)58390232
Locations:
O4AX446 --
Chadwick Library
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