Includes bibliographical references (page 429) Designers include: Otl Aicher, Paul Arthur + Associates Ltd., Lester Beall, Saul Bass & Associates, Chermayeff & Giesmar Inc., Alan Fleming, Alan Fletcher, Albrecht Hotz, Georges Huel, Jean Morin, North, Pierre-Yves Pelletier, Paul Rand, Roundel Design Group, Studio Dumbar, Total Design, James Valkus, Richard Wilson.
Contents:
Foreword: The integrity of visual systems / Lance Wyman -- Essays. On the laws of form: A contextual view of graphic standards manuals / R. Roger Remington -- Canadian National Railways (CN) signs manual / Martha Fleming -- Interviews. Michael Burke -- Sean Wolcott -- Liza Enebeis -- John Bateson -- Manuals. 1960 Connecticut General -- 1961 Westinghouse Electric -- 1965 Canadian National Railway (CN) -- 1965 Reuters -- 1967 International Paper Company -- 1968 Hemisfair '68 -- 1969 Novivorm DSM -- 1969 Bell System -- 1972 Allencenter -- 1973 State University of New York -- 1976 Montreal Olympics -- 1977 Bell Canada -- 1978 IBM -- 1989 Durst -- 1989 PTT -- 1990 British Rail Livery/Express Systems-- 1993 Dutch Police -- 1993 Knoll -- 1998 RAC -- 2008 First Direct.
Summary:
This book presents another thorough compendium of graphic standards and corporate identity manuals following Manual 1. Manuals 2 features a mix of twenty outstanding American and European design manuals. Each is photographed in exquisite detail and accompanied by meticulous descriptions of their physical make-up. Many of the manuals are designed by the masters of 20th century identity design: Lester Beall, Paul Rand, Allan Fleming, Total Design, Alan Fletcher, Otl Aicher, Studio Dumbar and North. The book comes with a substantial essay by design historian Roger Remington (Vignelli Distinguished Professor of Design) and an insightful text by Martha Fleming, daughter of Allan Fleming, designer of the Canadian Railways logo. Also included are in-depth interviews with Michael Burke (UK/Germany), Sean Wolcott (USA), Liza Enebeis (NL) and John Bateson (UK) - all experts in the field of identity design. The foreword is by the legendary Lance Wyman, designer of the 1968 Mexico Olympic games.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.