Introduction -- Parting thoughts to make you a greater LinkedIn success. Your LinkedIn profile : think of it as a newspaper on a newstand -- Your network is your net worth : invest in it -- Your past, present, and future rolled into your profile -- Headshot considerations that work : look approachable -- SEO keywords in your profile : using searches -- Your headline follows you everywhere : better make it impressive -- Intro as elevator sales pitch : add specialties for SEO punch -- For dual professionals : multi-preneurship tips -- Sharing updates : blip on others' mental radar screens -- LinkedIn long-form posts : publish or perish -- Experience as marketing : your past makes you who you are today -- Using multimedia on intro and experience sections -- Showcasing your publications : show us what your write, all right? -- Volunteer : do good -- Organizations you belong to can add breadth to your profile -- Certifications : show them to differentiate you -- Honors and awards : don't be shy -- Skills and endorsements : making sweet lemonade -- Courses taken/teaching : continuing education is a two-way street -- Formal education as a prerequisite : alumni search function -- Nonwork interests : all work and no play is dull -- Call on me, or contact me, OK? -- Halpert's 2% rule on recommendations : proceed cautiously and ethically -- Give recommendations, please -- Effective LinkedIn groups : membership and participation -- Your firm's LinkedIn company profile page : not your website please -- LinkedIn pulse : communicate with your personal learning network -- Who's checking you out : how to use this information -- How to say "no thanks" to a LinkedIn connection request -- Navigating your LinkedIn home page -- LinkedIn and your message : specifics for your industry -- The mighty LinkedIn help center -- Considerations on ways to connect -- Customize your public profile and be amazing-er -- LinkedIn's mobile apps : be a go-to person -- Ethical dos and don'ts for attorneys -- Putting it all together : the proper care and feeding of LinkedIn -- Parting thoughts to make you a greater LinkedIn success.
Summary:
"[This book] offers long-term marketing techniques: how and why to make each LinkedIn section work, based on actual experiences, adding special focus for attorneys under ethics guidelines."-- Back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.