The Locator -- [(title = "From an idea to Nike ")]

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Author:
Sichol, Lowey Bundy, author.
Title:
From an idea to Nike : how marketing made Nike a global success / Lowey Bundy Sichol ; illustrated by C.S. Jennings.
Publisher:
Houghton Mifflin Harcourt,
Copyright Date:
2019
Description:
1 online resource (115 pages) : illustrations.
Subject:
Nike (Firm)--History.
Sporting goods industry--History.
Shoe industry--History.
Electronic books.
Other Authors:
Jennings, C. S., illustrator.
Notes:
Includes bibliographical references.
Contents:
Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan : another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today.
Summary:
Describes how Phil Knight had an idea for an athletic shoe and built on that idea to create Nike. Describes the history, rise, and brand of Nike, highlighting the role marketing played in building the brand. Includes illustrations, fact boxes, quotes, a timeline, and definitions of business terms.
Series:
From an idea to series
Sichol, Lowey Bundy. From an idea to series.
Indexed by:
Booklist, 3/1/2019
School Library Connection, 3/2019
School Library Journal, 2/2019
ISBN:
1328530639
9781328530639
Locations:
0YSX353 -- Hampton-Dumont High School (Hampton)

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