Up in the air? : the future of public service media in the Western Balkans / edited by Tarik Jusic, Manuel Puppis, Laia Castro Herrero, and Davor Marko.
Machine generated contents note: ch. 16 State Of The Art And The Future Of Public Service Media In The Western Balkans / Barbara Thomass. pt. 1 WESTERN BALKAN MEDIA SYSTEMS -- ch. 2 Public Service Media In Albania: Rtsh's Reforming Struggles / Blerjana Bino -- ch. 3 The Future Of Public Service Broadcasting In Bosnia And Herzegovina / Tea Hadziristit -- ch. 4 The Future Of Public Service Broadcasting In Croatia / Davor Marko -- ch. 5 The Future Of Public Service Broadcasting In Kosovo / Noser Mifiari -- ch. 6 The Future Of Public Service Broadcasting In Montenegro / Natasa Ruiid -- ch. 7 Four Normative Principles For Participatory Public Service Model In North Macedonia / Igor Micevski -- ch. 8 The Future Of Public Service Broadcasting In Serbia / Davor Marko -- pt. II COMPARATIVE PERSPECTIVES -- ch. 9 The Iron Law Of Public Service Television / Peter Bajomi-Lazar -- ch. 10 Overcoming Path Dependencies In Public Service Broadcasting Developments In Southeast Europe / Zrinjka Perusko -- ch. 11 Public Service Broadcasting In Central And Eastern Europe And The Western Balkans: Mission, Values And Challenges / Gregory Ferrell Lowe -- ch. 12 Public Service Media In The Context Of Adaptation And Change: A Call For Organizational Culture Analysis / Michal Glowacki -- ch. 13 Between The Hammer And The Anvil: Public Service Broadcasters In The Western Balkans Squeezed Between Commercialization And Politicization / Melita Poler Kovacic -- ch. 14 Digital Switchover And Public Service Media In The Western Balkans / Sally Broughton Micova -- ch. 15 Prospects For Post-Switchover Media Policy In The Western Balkan Countries / Kenneth Murphy -- ch. 16 State Of The Art And The Future Of Public Service Media In The Western Balkans / Barbara Thomass.
Summary:
"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and deliberated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? What are the interests and powers at work on both sides of the contest? A comparison of the public media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions"-- Provided by publisher.
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