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01678cam a2200325 i 4500 001 4FA7DB342ADA11DE9482AC05A8D7520A 003 SILO 005 20121013010528 008 750421s1975 nyu b 001 0 eng 010 $a 75012846 020 $a 9780470933992 020 $a 0470933992 040 $a DLC $c DLC $d SILO $d LVB $d VFY $d OCLCG $d IOD $d SILO 050 00 $a HF5415 $b .M317 1975 082 00 $a 658.8 245 0 $a Marketing on a small budget / $c edited by Christopher West. 260 $a New York : $b Wiley, $c 1975. 300 $a 210 p. ; $c 24 cm. 500 $a "A Halsted Press book." 504 $a Includes bibliographical references and index. 505 0 $a The cost of the marketing function / Christopher West -- Product planning and the search for new products on a small budget / Mark Sloan -- Research and development on a small budget / Brian Fletcher -- Test marketing in the low budget marketing mix / Richard Eassie -- Marketing research on a small budget / Christopher West -- Public relations on a small budget / Norman Hart -- Advertising and sales promotion on a small budget / John Naylor -- Sales development on a small budget / Gordon Brand -- Exporting on a small budget / Simon Hodgson -- Organising for marketing on a small budget / Richard Skinner -- Appendix: Polyart--a case study in small budget marketing / David Jones. 650 0 $a Marketing. 650 0 $a Marketing $x Costs. 650 6 $a Marketing. 650 6 $a Marketing $x CouÌt. 700 1 $a West, Christopher, $d 1940- 941 $a 1 952 $l PRAX771 $d 20090708133753.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4FA7DB342ADA11DE9482AC05A8D7520A 994 $a 03 $b IODInitiate Another SILO Locator Search