1 records matched your query       

02024aim a2200361 a 4500
001 0E35A014DE6B11DF9C83A1F56AFF544E
003 SILO
005 20101023010128
008 100814s2007                  000 0 eng u
020    $a 9780807885857
020    $a 0807885851 (sound recording : OverDrive Audio Book)\9780807885857 (sound recording : OverDrive Audio Book)
040    $a TEFOD $d SILO
100 1  $a Oriard, Michael, 1948-
245 1  $a Brand NFL [electronic resource] : $b  making and selling America's favorite sport $c Michael Oriard.
260    $a [Chapel Hill] $b The University of North Carolina Press $c 2007.
300    $a Mode of access: $b  World Wide Web. Requires OverDrive Media Console (file size: 181498 KB).
500    $a Downloadable audio file.
500    $a Duration: 12:37:42.
500    $a Title from: Title details screen.
500    $a Unabridged.
511 0  $a Read by Nick Williams.
520    $a Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically weakened the cultural power of a sport whose appeal for more than a century was fundamentally noncommercial?
650    $a Audiobooks.
650    $a Football $x Management. $x Management.
650    $a Football $x Marketing. $x Marketing.
650    $a National Football League.
700    $a University of North Carolina Press.
700    $a Williams, Nick.
856    $u http://wilbor.lib.overdrive.com/ContentDetails.htm?ID=21DCF672-2C03-4856-83BC-706331364DDE $3 URL
941    $a 2
952    $l GUPF501 $d 20110309011008.0
952    $l XBPE737 $d 20101023011148.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0E35A014DE6B11DF9C83A1F56AFF544E