The Locator -- [(title = "American ingenuity ")]

12 records matched your query       

Record 10 | Previous Record | Long Display | Next Record 
00832nam a2200205   4500
001 1C1F05822AD311DEA64D5005A8D7520A
005 20091122073206
008 901121s1990    MAU    g      00110deng d
010    $a 90035428
020    $a 0201550822
020    $a 9780201550825
040    $d SILO
100 10 $a Gershman, Michael.
245 1  $a Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.
260    $a Reading, Massachusetts : $b Addison-Wesley Pub. Co., $c c1990.
300    $a 270 p.
650  8 $a Brand name products - United States - marketing - case studies.
650  8 $a Consumer goods - United States - marketing - case studies.
939    $a 937999
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1C1F05822AD311DEA64D5005A8D7520A
Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.