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01261aam a2200373 a 4500 001 F92AD23A2AC911DE8510CF04A8D7520A 005 20230510010042 008 910814s1991 nyua b 001 0 eng 010 $a 91058121 020 $a 9780936889108 020 $a 0936889101 020 $a 9780936889085 020 $a 093688908X 035 $a (OCoLC)24996522 040 $a DLC $c DLC $d SILO $d VPL $d WAU $d IOH $d SILO 050 00 $a HF5415.32 $b .P57 1991 082 00 $a 658.8/3 $2 20 100 1 $a Piirto, Rebecca, $d 1958- 245 1 $a Beyond mind games : $b the marketing power of psychographics / $c Rebecca Piirto. 260 $a Ithaca, NY : $b American Demographics Books, $c 1991. 300 $a vi, 263 p. : $b ill. ; $c 23 cm. 504 $a Includes bibliographical references (p. [252]-255) and index. 650 0 $a Consumer behavior. 650 0 $a Market segmentation. 650 0 $a Marketing research. 650 0 $a Psychographics. 939 $a 317797 941 $a 5 952 $l PLAX964 $d 20230718063301.0 952 $l OVUX522 $d 20180131064841.0 952 $l URAX314 $d 20170609030054.0 952 $l PRAX771 $d 20090701080000.0 952 $l UNUX074 $d 20090701080000.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=F92AD23A2AC911DE8510CF04A8D7520AInitiate Another SILO Locator Search