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01671pam a22003494a 4500 001 92DB922A2B0B11DE9A033608A8D7520A 005 200904162352.0 008 050802s2006 cau b 001 0 eng 010 $a 2005022466 020 $a 9781412916349 (pbk.) 020 $a 1412916348 (pbk.) 020 $a 9781412916332 (cloth) 020 $a 141291633X (cloth) 035 $a (OCoLC)61211377 040 $a DLC $c DLC $d SILO $d BAKER $d NIU $d SILO 050 00 $a HF5414 $b .A527 2006 082 00 $a 361/.0068/8 $2 22 100 1 $a Andreasen, Alan R., $d 1934- 245 1 $a Social marketing in the 21st century / $c Alan R. Andreasen. 260 $a Thousand Oaks, Calif. : $b SAGE Publications, $c c2006. 300 $a xi, 264 p. ; $c 23 cm. 504 $a Includes bibliographical references (p. 237-252) and index. 505 0 $a Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing competitors, law makers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health care community. 650 0 $a Social marketing. 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0517/2005022466.html 939 $a 5573060 941 $a 3 952 $l USUX851 $d 20190702020557.0 952 $l OVUX522 $d 20180203054733.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=92DB922A2B0B11DE9A033608A8D7520A 994 $a 02 $b NIU 952 $l UNUX074 $d 20090701080000.0Initiate Another SILO Locator Search