12 records matched your query       

01018nam a2200253 a 4500
001 DFB4F64A2AF711DE8FDD3907A8D7520A
005 200904162131.0
008                                         
010    $a 90035428
020    $a 9780201550825
020    $a 0201550822
040    $d SILO
100 1  $a Gershman, Michael.
245 1  $a Getting it right the second time : $b how American ingenuity transformed forty-nine marketing failures into some of our most successful products / $c by Michael Gershman.
250    $a 1st printing
260 0  $a Reading, MA : $b Addison-Wesley Publishing Company, Inc., $c 1990.
300    $a xviii, 270 p. : $b ill.
500    $a Includes bibliographical references and index.
650  8 $a Consumer goods $x Case studies $x Marketing $x Case studies
650  8 $a Brand name products $x Case studies $x Marketing $x Case studies
939    $a 3826460
941    $a 1
952    $l V5AX173 $d 20090701080000.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DFB4F64A2AF711DE8FDD3907A8D7520A