16 records matched your query       

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001 7E2D40A890E011EE8D08730339ECA4DB
003 SILO
005 20231202010021
008 230407s2023    xxu    e      000 0 eng d
020    $a 1544536364
020    $a 9781544536361
020    $a 1544536372
020    $a 9781544536378
035    $a (OCoLC)1375232979
040    $a KCP $b eng $e rda $c KCP $d KCP $d OCLCF $d OCLCO $d LE@ $d SILO
100 1  $a Kander, Diana.
245 10 $a Go big or go home : $b 5 ways to create a customer experience that will close the deal. / $c Diana Kander and Tucker Trotter.
260    $a La Vergne : $b Houndstooth Press, $c 2023.
300    $a 156 pages ; $c 25 cm
505 0  $a Intro -- Text the Authors while You Read -- Chapter 1: If It's Not Memorable, It's Mediocre -- Chapter 2: Why Moments of Magic Are Essential -- Case Study: How Knapheide Went All-In to Give Clients and Distributors One Unforgettable Experience -- Chapter 3: Make it Surprising -- Case Study: How Diana Got into an Exclusive Business Accelerator by Using Stalk and Awe -- Case Study: How an Event Planning Company Grew Its Business 250 Percent during COVID-19 -- Chapter 4: Analyze Them on a Deeper Level -- Case Study: How United Airlines Chose a New Marketing Agency
505 8  $a Case Study: Creating a Go Big or Go Home Pitch to Land a Job -- Chapter 5: Give the Pitch in the Right Order -- Case Study: How FBI Hostage Negotiator Chris Voss Learned to Gain Trust Quickly -- Case Study: How Mark Cuban Used Nostalgia to Sell Mavericks Tickets -- Case Study: How Clay Alexander Closed a Giant Deal with Cardinal Health to Distribute Lifesaving Cures -- Chapter 6: Include 3D Objects -- Case Study: How the Founders of Square Prioritized Surprise Over Functionality for Their Fundraising Pitch -- Case Study: How a Construction Company Landed a 500 Million Project in Ten Minutes
505 8  $a Chapter 7: Co-create Together -- Case Study: How Vince Kadlubek Got George R. R. Martin to Invest in Meow Wolf -- Case Study: How the US Naval Academy Uses Co-creation to Recruit Student Athletes -- Chapter 8: Every Pitch Needs a MAGIC Strategy -- Case Study: How DI Won the Las Vegas Raiders Torch Project -- Epilogue -- Nominate a Natural -- How Many Stars Would You Give This Book? -- Acknowledgments -- Appendix
700 1  $a Trotter, Tucker.
941    $a 1
952    $l TFPI826 $d 20231202011717.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=7E2D40A890E011EE8D08730339ECA4DB