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Author:

Salkowitz, Rob, 1967-

Title:

Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

Publisher:

McGraw-Hill,

Copyright Date:

c2012

Description:

viii, 292 p. : ill. ; 24 cm.

Subject:

Comic books, strips, etc.--Marketing.--Marketing.
Comic books, strips, etc.--Marketing.
Comic books, strips, etc.--Technological innovations.
Popular culture--Economic aspects.
Webcomics.

Notes:

Includes bibliographical references and index.

ISBN:

0071797025 (alk. paper)
9780071797023 (alk. paper)

OCLC:

(OCoLC)772122076

LCCN:

2012009412

Locations:

BOPG851 -- Ames Public Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

BAPH771 -- Des Moines Public Library (Des Moines)

YEPF572 -- Marion Public Library (Marion)

GEPG771 -- West Des Moines Public Library (West Des Moines)